Why build a website for your business in 2020 when everyone is on social media?
It all depends on what you’re seeking to achieve, or the type of business you run. And if your audience is all over Facebook, Twitter, Instagram, or TikTok, why “waste” your time setting up your own website? These guys already provide a platform, why not ride on it?
I can identify at least two problems with relying only on social media:
- Your message could be tainted (when not boosted) by the prevailing mood on social media.
- People are less trusting online.
Do you see these are issues of control and trust?
First, you should have control over your marketing medium so you can minimize noise and misrepresentation in communicating your value to your audience.
Having achieved this, you have an opportunity to solidify trust between your clients / customers and your business. When people want more information about you, your brand or business, they will be happy to do their own research.
The Reasons & Benefits of Building a Website for Your Business
1. Your Website Is A Unique Space for Your Business & Brand
Your website is your own unique space, your platform, a home base for your business and brand.
In the fluid world of online media, your website remains a stable source of information for your audience. You can tell your own story, in your unique way, all in a structured way.
Your message could sometimes get diluted or mixed up within the context of social media.
You don’t need to limit your bio to 160 words.
Your website is your online headquarters, while your social media channels act as branches or marketing outlets where first contact can be made with your products or services.
2. People Will See Your Website When They Search Online
Your website announces your presence on search engines, for [obvious] example, Google.
Yes, while Google also displays results from social media, having a website found in Google search results solidifies your audience’s trust in you.
Furthermore, having your website found in relevant search engine results helps people solve for different things: some are looking for a product or service while others want to verify or validate information.
You build a good reputation, in essence, trust. And people buy trust.
Of course, some dubious people also go at great lengths to create good, structured websites but typically wouldn’t. It’s far easier to create a social handle than a website.
More on trust in the next point.
3. Your Website Builds Trust with Your Audience
Building a website for your business earns you trust. People respect your effort at building a website; you’re perceived as a serious business or brand. You’re seen as authentic.
This happens because your website provides more information about you, your products or services, all within a context you can control, without any spillover or transfer of another platform’s reputation.
For instance, some folks have left Twitter because of cyber-bullying instances, while others stay off social media to remain focused on their daily tasks.
Where fraud and cynicism abounds, this trust helps your audience make better decisions to engage with you.
4. You Can Better Identify & Understand Your Audience
Your website helps you to better identify and understand your audience. You can achieve this when you integrate your website with analytics software like Google Analytics to gain these insights.
You will be able to drill down to the location, what keywords or search phrases brought visitors in, the type of device used, and the time of the day.
Your website analytics will also tell you which page(s) have the most visits, how long visitors stayed on the pages before moving on, and so on.
All of these used properly will help you better understand and serve your audience well.
This is the heart of business.
5. Your Website Amplifies Your Marketing, Sales, & Revenue
Your website is marketing. It provides information and resources for consumption or sales. And by extension leads to increased revenue for your business.
You can ramp up your sales by setting it up for E-commerce (Woocommerce and Shopify are two popular e-commerce technologies).
You should also use it for lead generation by building email lists for new and repeat sales. MailChimp, SendInBlue, and Aweber are examples of email marketing solutions you can use.
So to wrap this up:
Do you need to build a website for your business?
- You need a website for your business if you want to have control over your own online space.
- You need to have a stable source of information for your audience.
- You want to run an e-commerce store showing all your products and services.
Who might not need a website?
- You don’t need a website if your audience is exclusively on social media.
- You don’t want the extra effort or expense in maintaining a website.
- You’re happy to publish your writing on social media and other publishing sites like Medium.
While some may consider websites relics of an outgoing era, the advantages of creating and maintaining a website for your marketing are worth the effort.
Like the Scriptures say, you should do the one without ignoring the other: build a website for your business and complement with relevant social media channels.
Hope you got some useful information from this post. We’ll be happy to hear from you.
Featured Image: Illustration by Freepik Stories